We’re proud to announce an exciting new update to the Iberostar Hotels & Resorts brand. After over 120 years, we’ve reached a level of success where we’re now able to re-evaluate our brand and position ourselves to continue to lead the industry. By combining our past experience with our future goals, we’ve created a brand-new identity for Iberostar.

This brand identity will include a new segmentation of our hotel portfolio, plus a new logo and corporate colors. Under the concept “Let it shine,” Iberostar has changed its narrative to better reflect the essence of our company, as well as our strengthened commitment to education and training, sustainable development, and the health of our seas and oceans.